Dollar Tree is a chain of national value stores. The 2015 financial report depicts the brand in a clean, simple, and modern way that keeps inline with the corporation’s identity. To emphasize the brand's tree and money motif, the entire report is done in various green hues derived from the Dollar Tree's brand palette. Providing various simple layouts and statistical graphics within the monochromatic color scheme makes the complex nature of the annual report’s data easier to read and retain.
